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Tessitura Conference Blog = Day 4

August 12, 2010

By Dan Grossman, Vice President of Marketing

Day 4 (Wednesday 8/11/10 – 8am): WOW! The past day and a half have been a whirlwind. Sessions have been VERY informative. The trends in mobile and social networking are eye opening to say the least. POP put out a mobile ticketing platform that delivers tickets as a barcode to mobile iPhones. Also, folks are now implementing text to donate campaigns, which are pretty successful. Selling tickets on Facebook is not far off (Disney is already doing it) and businesses are now allowing customers to log into their site via Facebook through Open Graph (FB CONNECT) which opens up a ton of connectivity and communication on the host website using Facebook technology. I also learned a lot about TravelZoo, dynamic pricing models, real-time data initiatives, shared services, tracking marketing efforts, and ROI in fundraising to name a few. We have also been having lots of social activities. We went to the Kennedy Center, the largest Performing Arts Center in the world under one roof (AMAZING) and a Nationals baseball game. Both events were loads of fun. Well, I am off to more sessions and networking. Bye for now…

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