Posts Tagged ‘Washington DC’

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Tessitura Conference Blog = Day 4

August 12, 2010

By Dan Grossman, Vice President of Marketing

Day 4 (Wednesday 8/11/10 – 8am): WOW! The past day and a half have been a whirlwind. Sessions have been VERY informative. The trends in mobile and social networking are eye opening to say the least. POP put out a mobile ticketing platform that delivers tickets as a barcode to mobile iPhones. Also, folks are now implementing text to donate campaigns, which are pretty successful. Selling tickets on Facebook is not far off (Disney is already doing it) and businesses are now allowing customers to log into their site via Facebook through Open Graph (FB CONNECT) which opens up a ton of connectivity and communication on the host website using Facebook technology. I also learned a lot about TravelZoo, dynamic pricing models, real-time data initiatives, shared services, tracking marketing efforts, and ROI in fundraising to name a few. We have also been having lots of social activities. We went to the Kennedy Center, the largest Performing Arts Center in the world under one roof (AMAZING) and a Nationals baseball game. Both events were loads of fun. Well, I am off to more sessions and networking. Bye for now…

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Tessitura Conference Blog = Day 1 and 2

August 10, 2010

By Dan Grossman, Vice President of Marketing
(background note: Tessitura is the State Theatre’s Ticketing Software, there are 324 other organizations who also use Tessitura, including Carnegie Hall, Kimmel Center, and the Metropolitan Museum of Art)

Day 1 (Sunday 8/8/10 – 2pm): I woke up at 6am to the wonderful sounds of my 2 year-old daughter saying, “Daddy, I feel sick.” This actually means, “I’m ready to play.” I had a nice morning with my wife and two kids, who kindly dropped me off at the Trenton, NJ, train station. I got on the train and I joined Leah Anglum (Development Associate) and Don McKim (Ticket Office Manager) on our journey to DC. We went through Philadelphia, PA; Wilmington, DE; Baltimore, MD; and finally Washington DC. We hopped in a cab and feared for our lives for about 15 minutes until we arrived safely at the Gaylord National Hotel. As I was in line to check in, I saw a nice gentleman who works at the hotel. We got to chatting and it turns out that we went to the same high school and I graduated with his sister. Well, lucky me. I got upgraded to a three room corner suite on the 19th floor. AWESOME. We went over to the conference area to check in and bumped into Joe Rodriguez (Staff Accountant) and a few people from the Network that we see every year. Now I am going to unpack, unwind and get ready for a night of networking with fellow Tessiturians. This is going to be one great conference!

Day 2 (Monday 8/9/10 – 8am): Let the networking begin! Last night we gathered together as a large group to kick off the conference at the NEIGHBORHOOD NETWORKING AT THE POTOMAC. We represent groups from all of the world—Australia, New Zealand, Ireland, Canada, Great Britain, and U.S.A. Don Youngberg, the VP and MC of Tessitura calls it the United Nations of Tessitura. We kicked the event off in one big room and then we split into Block Parties. Block Party 1 was by organization type (performing arts centers) and Block Party 2 was by job type (Marketing). So, we ate and got to meet some cool people who all share similar trials and tribulations. Then, we all got back together at the end to wrap up and hear the Tessitura Chorus unveil the new network mission. After the dinner it was off to the huge atrium at the Gaylord Hotel for drinks and more networking. I conversed with my co-workers and Claire from Tampa Bay Florida (who uses Tessitura as a registrar software for a conservatory), Jeremy from San Francisco (who is a union Box Office Manager with the Symphony out there), and a half dozen other people from around the Globe. Well, today should be great! I’m off to two sessions about social media and Tessitura 360 in the morning and then will hit a reporting class in the afternoon. Finally, we will have a big dinner at the Kennedy Center – I am really looking forward to visiting that venue for the first time.